Lazer Helmets will be partnering up with Brian Lopes through the 2011 season for a helmet sponsorship deal. Brian will be riding and testing the helmets, providing the company with invaluable feedback from one of the best riders in the world.

Lazer Sport NV is proud to announce that it has formed a sponsoring partnership with Brian Lopes through 2011. Lopes is one of the most recognizable names in the sport; known for his flawless style and winning results, he is an inspiration to bikers and action sport enthusiasts around the world. He was nominated in 2001 for an ESPY “Action sport Athlete of the Year”, won two NEA (World Extreme Sports Award) for “Mountain Biker of the Year” in 2000 & 2001 and is featured in SONY PlayStation “Downhill Domination” as himself. In 2008 Lopes was inducted into the Mountain Bike and BMX Hall of Fame.

“We are very excited to be working with Brian! He brings with him a wealth of experience in racing as well as product testing and design. His input regarding product development will be invaluable to our company and we will be relying on him extensively for research and development in the years ahead. We are glad to have Brian on board as our newest helmeteer!” stated Sean Van
Waes, Lazer Sport CEO.

“It’s going to be great to work with Lazer, a company that has been around for over 90 years and is dedicated to the sport of cycling,” stated Brian Lopes. “Their innovative Rollsys Fit System is hands down the easiest and most effective helmet securing system I’ve ever used and the fit is second to none. I’m excited to be a part of a team that values my input, as I value their knowledge to produce the most extensive, diverse, and coolest cycling line of helmets in the world.”

Lopes has had an unprecedented 20 year career as a professional cyclist and has been labeled by USA Today as “Undisputedly the best all around world class cycling athlete”. A professional rider since the age of 17 Lopes has won over 19 titles in his mountain biking career; 9 National Championship titles, 6 UCI World Cup Championship and 4 World Championships.

For more information on Brian Lopes please visit his website:www.brianlopes.com