In conjunction with their sponsorship of the Downieville Classic, Giant Bicycles released info on a few 2011 bikes, most importantly the updated Trance X and Reign.

With the experience gained in goggle optics production Poc has decided to take the next step and enter the sunglass market.

DirtMag just posted some info on the prototype Commencal Supreme DH… Check out the photos!

Tyler Morland, PR Manager for RockShox and professional downhill ripper walks you through the new 2011 BoXXer World Cup.

Ever wonder what goes on at the Formula Brakes factory? Watch the video to find out…

Found this on a facebook page… It lists some more details about pricing and some cut-away shots! Some food for thought, the carbon frame will have a retail price of $2,999 with a Cane Creek headset… Click the link below to see more images and information. album.php?aid=7737&id=101039209937244

In contrast to the numerous changes to RockShox’s cross-country and trail forks for 2011, the company’s long-travel line remains largely unaltered, with the exception of some tweaks to the Boxxer downhill fork.

Dirt magazine has been given exclusive access to Santa Cruz’s testing session for their all–new Carbon V10.4 downhill frame. Steve Jones is our man on the ground, and here is what he had to tell us: Photos:Gary Perkin/SantaCruzBicycles. 6th May. Lousa, Portugal. 8.30am The entire Santa Cruz Syndicate team are here in Portugal to begin testing [...]

It won World Cups in XC, DH and MTX. It was multiple times World Champion.  It was ridden all over the world, on every style of mountain bikes. SRAM X0 is a living legend which made many mountain bikers heroes…